The Sentiment collection embodied the power of emotion through vibant lighting and explosive color. Lensed by photographer Boris Ovini we captured a new view of beauty expressed by a mood, not just a look. Inspired by the layers of emotive expression, color and movement represented the pursuit of pleasure.
The still life visual by Martijn Senders featured the seven product lines as a cohesive narrative. The international campaign ran across all social media platforms including in-store merchandising and video within worldwide store locations.
Sentiment is an emotional journey through beauty, mood and desire. Seven unique lines represent the seven deadly sins explored through the passionate pursuit of pleasure.
As mood is tranformative, lighting and shade contrast add fluidity and energy. Movement is expressed through colored layers and dramatic expression.
The still life campaign featured seven distinct product lines in a layered combination of color and light.
The contrast of color and dramatic shadow added depth and movement to visuals. Multiple layers represent the contrast of product and packaging.
Digital + social campaign. In-store marketing. Website design.
Creative Direction Ashley Farbo
Photographer Boris Ovini
Still Life Martijn Senders
Brand Identity Designer Alex Aráez
Designer Myrelle Nieuwenhuys
Designer Flora Trejes
Designer Mathieu Cremers