Sephora’s launch of a personalized skincare line called for striking photography and bold product. Skincare IQ focused on skincare products with precision and targeted application.
Photographer Daniel Jackson provided the drama for the black and white campaign. A new logo accompanied the visuals, which appeared on in-store displays, digital content and print advertisements.
In-store marketing. National print + social campaign.
Agency Peterson Milla Hooks
Photographer Daniel Jackson
Creative Director Dave Peterson
Senior Art Director Sue Kaase
Assistant Creative Ashley Farbo