Designer Partnership x Target
Target's partnership with Italian fashion house Missoni was such a success, the collection sold out immediately and the website crashed for days. Inspired by 60s espionage films, the campaign starred Margherita Maccapani Missoni in a chase across Milan.
With the cinematic vision of photographer Alex Prager, our team created a stunnning visual direction with a bold saturated palette. Brand visuals appeared in a 20 page September Vogue insert and across all social and media platforms.
Missoni x Target
National television, print + social campaign. In-store marketing.
Agency Peterson Milla Hooks
Photographer Alex Prager
Creative Director Dave Peterson
Senior Art Director Sue Kaase
Assistant Creative Ashley Farbo