Missoni

Designer Partnership x Target

Target's partnership with Italian fashion house Missoni was such a success, the collection sold out immediately and the website crashed for days. Inspired by 60s espionage films, the campaign starred Margherita Maccapani Missoni in a chase across Milan. 

With the cinematic vision of photographer Alex Prager, our team created a stunnning visual direction with a bold saturated palette. Brand visuals appeared in a 20 page September Vogue insert and across all social and media platforms. 

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Missoni x Target

National television, print + social campaign. In-store marketing.

Agency Peterson Milla Hooks
Photographer Alex Prager
Creative Director Dave Peterson
Senior Art Director Sue Kaase
Assistant Creative Ashley Farbo