Holiday - Gift Curiously.
Fossil’s Calling All Curious campaign continued in the holiday spirit with a world of cut paper and quirky characters. Following the success of the previous season’s influencer campaign, the 2015 holiday season starred actor Jason Biggs and his author wife Jenny Mollen, the Daily Show’s satirical Jessica Williams, Man Repeller’s Leandra Medine and reporter Ryan Duffy.
Each character’s personality aligned with a gift guide for the season and brand visuals ran in a holiday catalog, social content and print advertisements. Fossil’s holiday campaign also included gifting gifs, product videos and an interactive micro site.
Animated gifs featuring still life product for social and website platforms.
Digital influencer reach. In-store marketing. National print + social campaign.
Agency Peterson Milla Hooks
Photographer Jake Chessum
Creative Director Dave Peterson
Art Director Bennett Elia
Assistant Creative Ashley Farbo