Nine West

Occasions.

The Nine West reboot drew upon the collective consciousness of today’s consumer, complete with emoji foreplay, drunch and that freelance lifestyle. Catherine Servel photographed the graphic angles with a color palette fit for the millennial mom.

The global campaign nabbed over a billion earned impressions and visuals appeared in national print magazines, store signage and across all digital channels. 

Nine West

Brand refresh.

In-store marketing. National print + social campaign.

Agency Peterson Milla Hooks
Photographer Catherine Servel
Creative Director Courtney Vincent
Art Director Luz Jacome
Creative Ashley Farbo