The Nine West reboot drew upon the collective consciousness of today’s consumer, complete with emoji foreplay, drunch and that freelance lifestyle. Catherine Servel photographed the graphic angles with a color palette fit for the millennial mom.
The global campaign nabbed over a billion earned impressions and visuals appeared in national print magazines, store signage and across all digital channels.
In-store marketing. National print + social campaign.
Agency Peterson Milla Hooks
Photographer Catherine Servel
Creative Director Courtney Vincent
Art Director Luz Jacome
Creative Ashley Farbo