Keune - So Pure

Campaign 2024

For the launch of the So Pure hair fragrance, responsibility meets luxury in a story woven with organic elements, natural ingredients and meditative self-care.

Elevated simplicity reflected So Pure's conscious and sustainable pillars. A journey of mindful practices, purposeful consumption and calming neutrals were carried throughout photography and film.

Art Direction Ashley Farbo

Photography Silvia Draz

D.O.P. - Daan Huttinga
Gaffer - Erwin de Smit

Production Agency Elbie Productions
Photography assistant Thomas Schouten
Producer & 1AD Liza Bemelmans / Elbie Productions
Styling & Art Danielle Kempen
Styling & Art Assistent Britt Wirtz
MUA Bjorn Moesman
Production Assistant Isaiah Cedrick
Hair Stylist Joffrey Conings

Hair - Matilda Djup
Talent Franzi Stegeman
Talent Kathie Lam