Pepsi's Premium Water.
Inspired by the fluidity of water itself, the Qua product launch for Pepsi included an appearance at the Golden Globes in a sleek and minimalist style. This premium water bottle boasted micro-filtered and purified water infused with electrolytes and minerals for a smooth and clean refreshment.
Photographed by David Sims, the campaign may appear as if created by a green screen, while in reality many buckets of water were thrown to capture the perfect shot. Together with the still life photography the campaign represented the color palette and movement of premium water.
In-store marketing. National print + social campaign.
Agency Peterson Milla Hooks
Photographer Daniel Jackson
Creative Director Dave Peterson
Senior Art Director Nic Berglund
Assistant Creative Ashley Farbo