Designer Partnership x JCPenney.
Nigerian-born, London-based designer Duro Olowu collaborated with JCPenney on a bold and bright medley of African design. Inspired by the designer's Spring line, the collection consisted of bright, fun and bold prints including full skirts, flowing dresses, an entire accessories line and home offerings.
Visuals combined patterns for a vibrant mix and match while remaining true to the designer's classical silhouettes. Photographer Raymond Meier contributed his graphic vision to both on-figure and still life photography. Print advertisements ran across a range of national magazines and video appeared on both the website and broadcast television.
Duro Olowu x JCPenney
In-store marketing. Television, print + social campaign.
Agency Peterson Milla Hooks
Photographer Raymond Meier
Creative Director Sue Kaase
Assistant Creative Ashley Farbo