Make Love. Holiday.
Gap's holiday campaign centered around the celebration of love, friendship and collaboration. The holiday season print ad campaign, “Make Love," featured several icons, including singers Harry Belafonte, Tony Bennett and glam-queen Cyndi Lauper.
The campaign included a wide range of cultural icons and activists and rolled out across print and outdoor advertising, direct mail, social and cinema placements as well as digital content unveiled on a daily basis.
Digital influencer reach. In-store marketing. National print + social campaign.
Agency Peterson Milla Hooks
Photographer David Sims
Creative Director Dave Peterson
Senior Art Director Brynn Heminway
Assistant Creative Ashley Farbo