Money Can't Buy Style.
Style meets street. For Kmart Apparel’s brand refresh we cast real people on the streets of NYC, championing the vibrancy of personal style and taste. Photographer Chris Head’s energetic and candid visuals introduced a loose and optimistic direction for Kmart’s street-wise shoppers.
The campaign included a digital platform for showcasing shopper submitted looks, national print-ads and OOH billboards.
OOH billboards +in-store marketing. Television, print + social campaign.
Agency Peterson Milla Hooks
Photographer Chris Heads
Creative Director Dave Peterson
Senior Art Director Nick Fecteau
Creative Ashley Farbo